Customer Behavior Analysis Report

This project presents a comprehensive customer behavior analysis designed to help businesses understand their audience and maximize revenue.

Starting from raw customer transaction data, I performed data cleaning, segmentation, and behavioral analysis to extract actionable insights. The report includes:

Total customers and average spending analysis

High-value customer identification

Customer segmentation (Low / Medium / High)

Revenue contribution by customer segment

Purchase frequency analysis

Strategic business recommendations

The final output is a professional, dashboard-style analytical report that enables companies to improve retention strategies, optimize marketing campaigns, and increase overall profitability.

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