Scalable E-Commerce Backend System Using Django REST & Docker (FlipFlow)

FlipFlow is a scalable e-commerce backend system designed to handle high traffic and concurrent users efficiently. The project focuses on building a production-ready backend architecture that ensures performance, reliability, and scalability.

The system was developed using Django REST Framework with asynchronous task processing and database optimization techniques to support real-world e-commerce workloads.

Key Features:

Scalable RESTful API architecture using Django REST Framework

Asynchronous background processing using Celery

Database replication for improved performance and reliability

Optimized backend reducing latency by 40%

Support for 500+ concurrent users

Clean and modular backend structure following best engineering practices