PROJECT 1 "zamani"

worked on designing the UI/UX for a clothing brand called Zamani. The main goal was to create a digital experienc that reflects the brand identity while maintaining a balance between elegance and simplicity.

One of the main challenges was that the brand was still in its early identity stage. I had to deeply understand the client’s vision and translate unclear ideas into a structured and smooth user experience. Another challenge was organizing and presenting the products in an attractive way without creating visual clutter.

I overcame these challenges by:

Creating a clear and efficient user flow to minimize purchasing steps.

Structuring the information architecture for easy product navigation.

Selecting colors and typography that reflect the brand personality.

Testing multiple wireframes until reaching the most optimized experience.

The final result was a modern and seamless user experience aligned with the brand’s spirit. The client was extremely satisfied and has already started the implementation phase based on the final design.