TikTok Ads Lead Generation Campaign — GCC Market

This project presents a lead generation campaign I managed on TikTok Ads targeting the GCC market.

I handled the full campaign process from structure planning to optimization, focusing on reducing cost per result and improving engagement quality.

? Platform: TikTok Ads Manager

? Objective: Lead Generation / Conversations

? Target Region: GCC

Strategy Highlights:

* Campaign structure testing

* Creative-based optimization

* Audience refinement

* Budget allocation toward top-performing ad groups

Results Achieved:

* 62 Leads Generated

* Cost Per Lead: 4.35 SAR

* 75 Conversations

* Cost Per Conversation: 3.40 SAR

* Strong video engagement supporting retargeting pools

This project reflects my ability to:

✔ Build conversion-focused TikTok campaigns

✔ Optimize based on performance data

✔ Control acquisition costs

✔ Deliver measurable lead outcomes

*Screenshots are partially blurred to protect client confidentiality.*