Logo Design Analysis & Creative Showcase

Description:

This project explores the visual identities of some of the world’s most iconic brands, including BMW, Chanel, Starbucks, Pepsi, Dropbox, Adidas Originals, and New Horizon Company. It provides a detailed analysis of each logo, covering symbolism, color psychology, typography, and brand messaging, highlighting how design elements communicate a company’s values and personality.

The presentation also includes creative word logo designs tailored for a mobile-friendly cover, demonstrating modern typography, visual hierarchy, and design thinking in action. The goal of this project is to combine analytical insight with creative execution, making it both an educational resource and an inspiring showcase of brand identity design.

Tools & Techniques:

Logo analysis and brand research

Typography and color studies

Creative word mark design for mobile mockups

Visual storytelling for presentations