Social Media Campaign Analysis With Power BI

This Power BI dashboard analyzes digital marketing campaigns on Facebook and Instagram, helping teams optimize engagement, conversions, and budget efficiency.

It tracks key metrics like total likes, comments, clicks, shares, purchases, and spend.

The dashboard compares platform performance, shows audience demographics by age and gender, and identifies peak conversion times.

Built with Power Query, data modeling, and DAX measures, it provides actionable insights for smarter campaign decisions.