ROOT & BLOOM | Organic Coffee Branding & Visual Content Strategy

The Objective:

To create a warm, organic, and trust-inspiring brand identity for ROOT & BLOOM, a specialty coffee shop. The goal was to communicate "purity" and "sustainability" through every visual touchpoint.

Core Elements & Strategy:

Authentic Branding: Designed a hand-crafted logo that blends nature with coffee elements (leaf + coffee bean) to appeal to eco-conscious consumers.

Minimalist Social Graphics: Created clean, earthy-toned Instagram posts that highlight product benefits (Antioxidants, Pure & Natural) using high-quality imagery and clear typography.

Menu Design: Developed a professional, easy-to-read menu layout that maintains brand consistency while enhancing the customer's ordering experience.

Storytelling Copy: Wrote engaging captions that focus on the "sensory experience" of the product to drive foot traffic and online engagement.

Tools Used: * Adobe Illustrator (Vector Logo & Branding).

Adobe Photoshop (Photo editing and layouts).

The Result:

A cohesive visual language that positions the brand as a premium, ethical choice in the competitive coffee market.