LUMINA | Luxury E-commerce Branding & Social Media Growth Strategy

The Objective:

To transform LUMINA from a luxury concept into a market-leading e-commerce brand. This project demonstrates my ability to merge high-end visual aesthetics with data-driven marketing psychology.

Core Strategies Implemented:

Visual Dominance: Designed a sophisticated "Minimalist-Luxury" identity. I used a deep emerald and gold palette to trigger feelings of exclusivity and premium quality.

Conversion-Optimized Content: Crafted Instagram layouts that guide the user from "admiration" to "purchase," maintaining a high-end brand image while pushing for sales.

Psychological Copywriting: Wrote persuasive English captions using "Scarcity" and "Exclusivity" triggers.

Full-Funnel Management: Designed everything from the packaging concept to the final "Shop Now" story templates.

The Results:

A brand presence that doesn't just attract followers, but converts them into high-ticket clients.

Tools: Adobe Illustrator, Photoshop, and Strategic Marketing Analytics.