O-donut Branding & Visual Identity

.This project explores the fusion of modern typography with iconic shapes to redefine the classic donut shop aesthetic.

​.The goal was to build a clean, memorable identity that stands out in a competitive market through simplicity and elegance.

.The logo features a minimalist donut with wavy edges that represent melting sauces dripping down the side. These details are integrated into the design to create a simple yet delicious look.

.The playful typography reflects the fun nature of the brand, while the small dots integrated into the letters mimic the look of mini donuts.