E-commerce UX Optimization Case Study

This project is a complete website design for an online bookstore, created as part of a UX/UI course project.

Role: UX/UI Designer

Scope: Browsing, discovery, and checkout experience

Tools: Figma

The goal was to design a browsing and purchasing experience that feels welcoming and calm, while remaining clear, structured, and easy to use.

The project focused on improving book discovery, reducing friction during browsing, and translating the calm, familiar atmosphere of physical bookstores into a digital experience.