Developed the URUK brand for vertical advertising display screens, focusing on modern design, functionality, and brand identity.
Key activities included:
• Designing the brand logo with a modern bold style, incorporating a power symbol merged with a Sumerian nail motif, reflecting the link between technology and heritage.
• Selecting the brand colors: electric blue and bright orange, representing energy and innovation.
• Planning the product concept for small, practical, and efficient vertical advertising screens.
• Coordinating with manufacturers for prototypes and production samples.
• Developing a marketing tagline: “Energy from Civilization” to highlight the brand’s vision.
Successfully created a complete brand identity including logo, product design concept, and promotional material, ready for market launch.