Performance Marketing Strategy for Grow Learn Education

Project Objective: I developed a comprehensive 90-day performance-driven marketing strategy for Grow Learn Education to increase course enrollments and optimize lead generation. The plan focused on leveraging the brand's unique UK QUALIFI certification to attract high-value leads from Kerala and the Gulf region.

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Key Strategy Components:

Target Audience Segmentation: Identified three high-potential segments: fresh graduates, working professionals, and GCC-based Malayalis.

Performance Targets: Set SMART objectives to generate 500 high-quality leads and achieve a 10% conversion rate (50 new enrollments) while maintaining a Cost Per Lead (CPL) below ₹150.

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Full-Funnel Advertising: Designed a multi-stage campaign structure using Lead Generation (Lead Magnets), Conversion (Retargeting), and Awareness.

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Competitive Analysis: Performed a SWOT analysis and benchmarked against local competitors to pivot messaging from "Job Guarantees" to "Global Mobility and Career Advancement".

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Content Optimization: Proposed a 90-day content calendar including Reels comparing international salaries and Live Q&A sessions to showcase practical AI tools.

Tools & Expertise Used:

Strategic Planning: SWOT Analysis and Audience Persona Building.

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Performance Marketing: Lead Generation and Retargeting campaign architecture.

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Platform Optimization: Instagram Bio and Highlight optimization strategies.