Meta Traffic Campaign: BMW 5 Series - Calicut

Meta Traffic Campaign: BMW 5 Series - Calicut

Objective: Designed and executed a high-performance traffic campaign for the BMW 5 Series to secure 10,000+ high-quality website visits for the Calicut showroom.

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Key Achievements:

Results: Delivered 16,800 actual visits, significantly exceeding the initial target.

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SEO Impact: Leveraged advanced SEO strategies to contribute to a 75% improvement in organic search visibility.

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Engagement: Increased social media engagement by 80% through cinematic visual assets.

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Targeting & Strategy:

Demographics: Focused on high-income individuals in Calicut (top 10-25% household income) aged 28–55.

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Interest Segments: Targeted luxury brand enthusiasts, business class travelers, and golf club members.

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Platform Optimization: Utilized Meta Ads Manager with cinematic imagery optimized for Reels and Stories using Advantage+ creative enhancements.

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Tools Used:

Performance Advertising: Meta Ads Manager.

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Design: Adobe Photoshop & Canva for high-impact visual assets.

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Analytics: Data-driven campaign monitoring via GA4.

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