Soogak is a Saudi-based e-commerce platform that mirrors the functionality of Shopify but is deeply rooted in the local market. My role involved crafting a comprehensive Visual Identity that builds trust and a suite of UI Themes designed specifically for Saudi entrepreneurs.
The project focused on creating a seamless bridge between modern technology and local business needs. By designing intuitive, high-converting themes, I aimed to empower local brands to launch and scale their online presence with ease and professional aesthetics.