graphic designer

This design is a commercial advertising poster for a sneaker, characterized by a modern and powerful style that relies on high color contrast.

1. Visual Identity and Colors

Color Palette: The design relies on a vibrant mix of orange (suggesting energy and activity) with a black and grey gradient background (Vignette), which gives a sense of luxury and modernity.

Gradients: A gradient was used in the background to highlight the product in the center, making it the primary focal point.

2. Typography

Massive Title: The word "SHOES" is repeated twice using a "Typography Overlap" style. The first is in a bold, solid orange font behind the shoe, and the second is at the bottom as an outlined frame to add visual depth to the design.

Subheadings: * The phrase "NEW ARIVAL" (noting a slight spelling error in "Arrival") is written in a thin, elegant orange font.

The brand name "ADDIDAS" (with an extra 'D') is placed in the upper left corner.

Call to Action (CTA): The phrase "BUY NOW" is placed inside a rectangle with an orange gradient in the top right corner to facilitate a quick purchasing decision.

3. Image Composition

Shoe Angle: The shoe is placed at a diagonal angle, suggesting movement and speed. This is a clever angle to showcase the innovative sole details and the side profile of the design.

Lighting and Shadows: There is great consistency between the lighting on the shoe and the shadows cast behind it, making it appear as if it is floating in a 3D space.

4. General Character

The design follows a "Streetwear Marketing" style. It is highly suitable for platforms like Instagram, aiming to attract youth and athletes through bold colors and strong visual coordination.