I created a high-impact VFX-based billboard design for a pizza restaurant, combining realistic visual effects with bold advertising composition to produce a cinematic and eye-catching outdoor ad. The concept focuses on making the pizza look larger than life, with dynamic elements such as steam, fire, cheese stretch effects, and dramatic lighting to instantly grab attention.
The billboard was designed to stand out in busy urban areas, delivering a strong visual message that is both appetizing and memorable.
What I Did in This Project:
Creative concept and VFX direction
Realistic food VFX (steam, fire, cheese stretch, glow effects)
3D elements and compositing
Billboard layout optimized for large-format viewing
Color grading and cinematic lighting
Final high-resolution, print-ready output
Tools Used:
Blender, After Effects, Photoshop.