تصميم هوية بصرية ل "حوية"

Brand Identity: Haweya – Merging Heritage with Modern Design

​For the "Haweya" project, I acted as Creative Director and Designer to transform a cultural concept into a high-end brand identity. I crafted a custom logo merging Arabic calligraphy with a palm tree motif, established an earthy organic color palette, and designed intricate geometric patterns for product packaging. From the initial brand mark to the final business card and packaging mockups, I delivered a cohesive visual system that preserves traditional identity while appealing to a modern, professional market.