Bakery Landing Page

For this landing page, I started by analyzing multiple bakery competitors and online pastry brands to understand their visual tone, UI structure, and user-purchase behavior. Through competitive research, I identified common weaknesses such as overcrowded layouts, limited product visibility, and weak visual hierarchy. This helped me design a landing page that feels more premium, emotional, and conversion-driven.

Before moving into the interface, I created a full wireframe to plan the information architecture and the placement of hero sections, product cards, testimonials, and CTAs. This step helped ensure visual clarity and a smooth scroll experience across the page.

The result is a modern landing page that communicates passion, showcases best-selling items, and encourages orders through strong CTAs, persuasive social proof, and a newsletter component to drive retention.