Velura brand identity

In this project, I designed a complete brand identity for Velura, focusing on creating a modern, elegant, and visually cohesive look that reflects the brand’s personality and values.

My approach was centered on simplicity and clarity, while maintaining a strong and memorable visual presence. I carefully developed the logo, color palette, and typography to ensure consistency across all brand elements and applications. Every design choice was made to support the brand’s image and enhance recognition.

I focused on clean compositions, balanced layouts, and refined details to create an identity that works effectively across both digital and print platforms. This project showcases my branding process, where strategy, creativity, and attention to detail come together to deliver a professional and timeless visual identity.