Google ads

This report presents the performance results of multiple advertising campaigns across Search, Video, and App promotion formats. The data includes key metrics such as impressions, interactions, interaction rate, average cost, CPM, CPV, and total spend. The dashboard highlights how each campaign performed in terms of engagement efficiency and cost-effectiveness.

The table shows:

Total impressions and interactions for each campaign

Interaction rate to evaluate audience engagement

Average cost per interaction, CPM, and CPV for video campaigns

Total spending and cost distribution across different objectives

TrueView views for video campaigns to assess view quality and reach

Optimization score for each group to indicate how well the campaigns follow best practices

These insights help understand which campaigns delivered the highest engagement, which were most cost-efficient, and where optimization can improve performance. The data is useful for advertisers aiming to monitor ROI, improve campaign structure, and make data-driven decisions.