Booth design for Hermès

The Hermès Booth design is inspired by the form of a horse shoe, a symbolic element deeply connected to the brand's equestrian heritage. The concept translates the dynamic curves and elegant symmetry of the horse shoe into the architectural composition, creating a sense of movement, balance, and sophistication.

The color palette highlights Hermès' iconic orange, complemented by clean white and deep black tones to emphasize luxury and visual contrast. The booth features a central display area that artistically showcases the products, alongside a comfortable seating zone designed with smooth, flowing lines that harmonize with the overall theme.

This design aims to deliver a refined visual experience that reflects Hermès' contemporary identity, bridging its craftsmanship heritage with modern minimalism.