Digital Marketing Fundamentals – Lecture Transcription

This text is a transcription of a lecture on digital marketing fundamentals. The speakers discuss key concepts in digital marketing, including:

.Digital marketing definition: Promoting products/services through digital channels

.Channels: Social media, search engines, and email

.User behavior tracking: Using analytics to understand the audience

.SEO: Improving website visibility

.Paid advertising: Reaching targeted customers

.Content creation: Building trust and brand identity

.Consistency: Key to long-term success

.The lecture highlights the importance of digital channels and strategies for effective marketing