Churn Dashboard

Customer Churn Report – Dashboard Description

This dashboard provides a comprehensive analysis of customer churn, identifying key factors contributing to customer attrition and highlighting trends that help businesses improve retention strategies.

1. Key Metrics Overview

At the top of the dashboard, the main KPIs summarize churn performance:

Churn Ratio: 0.27

Churn Customers: 1,869

Total Customers: 7,043

Average Total Charges: 2.28K

Average Monthly Charges: 64.76

These indicators give a high-level understanding of current churn levels and customer spending behavior.

2. Contract vs Churn

This bar chart shows how churn varies across different contract types:

Month-to-Month customers have the highest churn rate.

One-year and Two-year contracts experience significantly lower churn.

This reveals that long-term commitments reduce churn.

3. Internet Services vs Churn

The chart compares churn across various internet service types:

Customers using Fiber Optic show the highest churn rates.

DSL customers churn less.

This insight helps prioritize service quality improvements.

4. Security vs Churn

This section examines the relationship between online security services and churn:

Customers without internet security show a higher churn rate.

Offering security services may help enhance retention.

5. Contract Overview (Donut Chart)

This visualization displays the distribution of customers by contract type:

Month-to-month: 55%

Two year: 24%

One year: 20%

A high percentage of short-term contracts explains the overall churn problem.

6. Churn by Tenure

The bar chart shows how churn varies with customer tenure:

New customers (0–10 months) have the highest probability of churning.

Churn decreases significantly as tenure increases.

This indicates the importance of improving onboarding and early customer engagement.

7. Interactive Filters

Users can dynamically filter results by:

Payment Method

Gender

Senior Citizen

This enables deeper exploration of churn behavior across demographic and payment segments.

Overall Insight

The dashboard effectively highlights the major drivers of churn, including contract type, service quality, and customer tenure. By analyzing these patterns, businesses can develop targeted retention strategies, focus on at-risk segments, and enhance customer experience to reduce churn.