Waffarha – Savings App (Egypt & ksa&Oman)

At Waffarha, I worked on the 12th Anniversary Campaign and helped shape the platform’s positioning as the smart, fast, and cost-efficient choice for users.

I also built a complete launch plan for Waffarha ksa, including awareness and consideration stages, recommended content types (UGC, statics, videos, testimonials), media budgets, and expected KPIs such as CPR and CPI.