Chefaa – Online Pharmacy App (KSA & Egypt)

Chefaa – Online Pharmacy App (KSA & Egypt)

At Chefaa, I worked as a Senior Media Buyer managing performance campaigns across Meta, Google, TikTok, and Snapchat. I was responsible for the “Chefaa Now” service, which initially had low traffic and limited revenue.

I successfully scaled it to become the top-performing and most important service in the company, improving acquisition performance, lowering CPA, and increasing repeat orders.

My role also included building media plans for Saudi Arabia, launching campaigns that communicated fast delivery from the nearest pharmacy, free pharmacist consultation, and health product promotions.