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Ran a two-video ad campaign focused on lead generation with strong performance metrics. Delivered 31 total leads at an average cost of $9.53 per lead, with a click-through rate of 1.68% across 22,763 impressions. CPM was efficiently maintained at $12.98 per 1,000 impressions, reaching 9,170 unique accounts with 1,019 total clicks. Both video creatives performed closely, demonstrating consistent audience targeting and creative quality.

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