Executed a lead generation campaign using Meta lead forms across 5 ad creatives in a fertility-focused niche. Generated 88 qualified leads with a cost per lead of €15.51, reaching 55,455 unique Meta accounts with over 317,000 impressions. The top-performing ad delivered 51 leads at €15.90 per lead with 192,622 impressions. Total campaign spend was €1,364.50 with ongoing daily budget management.