Shopify Store (caress EG )

I was responsible for building CaressEG’s entire online store from scratch on Shopify. The goal was to create a clean, modern, fast, and conversion-focused e-commerce website for a jewelry & ear piercing brand. The project included branding setup, product uploading, sales funnel design, and technical Shopify configuration.

1. Shopify Store Setup & Theme Configuration

Selected and customized the Shopify theme to match the brand identity.

Configured global theme settings (colors, typography, logo, animations, layout).

Designed a clean, user-friendly homepage with banners, product collections, and CTAs.

Set up navigation menus: Shop, All Products, Birthstones, About Us, Policies.

Connected domain and set up branded email.

2. Product Page Design & Optimization

Built high-converting product pages with:

Large product images

Clean pricing layout

Sale labels

Variant selectors

Sticky Add to Cart

“Buy It Now” accelerated checkout

Added Related Products section to increase AOV.

Optimized image sizes and product descriptions for SEO.

3. Product Uploading & Inventory Setup

Uploaded all products with:

Titles, descriptions, SEO tags

Variant images

Pricing & compare-at prices

Inventory tracking

4. Homepage Build

Designed a modern and vibrant hero header section.

Added "New Arrivals Just Landed" announcement bar.

Included featured collections and product sliders.

Ensured mobile-responsive design.

5. Branding & Visual Identity

Implemented brand colors and typography.

Uploaded and optimized logo + favicon.

Ensured consistent visual identity across the entire store.

6. App Installation & Integration

WhatsApp chat button

Review app

Sale/discount labels

Product recommendation engine

7. Store Policies & Content Pages

Created Contact Us, Refund Policy, Shipping Policy, and About Us.

Ensured compliance with e-commerce best practices.

8. Performance & Marketing Readiness

Integrated Facebook Pixel and TikTok Pixel.

Set up conversion tracking for ads.

Optimized store speed and structure for Meta Ads performance.

Results

Successfully launched a fully functional, branded online store.

Store is optimized for conversions, mobile use, and paid ads.

Used as a foundation for performance marketing campaigns that helped CaressEG reach 100,000+ EGP monthly revenue.