Market Research Report -Fintech Startup

Title:

Fintech Market Entry Research Report for East Africa

Description:

This project involved preparing a full market entry feasibility report for a fintech startup planning to expand digital lending services into Kenya, Uganda, and Tanzania.

The research aimed to determine whether the East African region was viable for expansion and what entry strategy would be most effective.

I conducted comprehensive business and market research, using verified economic data and industry sources. The project included competitor benchmarking, regulatory analysis, customer segmentation, revenue forecasting, and risk evaluation.

The final outcome was a 45-page structured research document with insights and actionable recommendations for the client’s expansion strategy.

Project Features:

Market size and growth analysis for digital lending

Regulatory review and licensing requirements

Competitor benchmarking (local and regional)

Customer demographics and digital finance behavior

Recommended market entry model (partnership, licensing, digital-only)

Marketing and positioning strategy

3-year financial projections

Professionally formatted report with charts and diagrams