“Visual Solution for Customer Location Awareness”

Project Description:

This project was for the brand FOG, which has 7 branches but faced a common issue: many customers frequently asked about the locations of their branches. My idea and design aimed to solve this problem.

The concept involved creating custom prints on T-shirts, each reflecting the unique vibe of the branch it represents. Additionally, the brand’s staff would wear these T-shirts, and on the back, there would be a map highlighting all branch locations, making it easy for customers to identify and locate them.

This solution not only enhanced brand visibility but also provided a practical and visually appealing way to communicate branch locations.