Ecommerce BI Analysis

Build clean, performant Power BI model for ~500K transactions.

Produce 4 production-ready dashboards:

Executive Overview (KPIs & trends)

Customer Analysis (New vs Returning, retention)

RFM Segmentation (Champions / Loyal / At-Risk)

Product & Returns Insights (top sellers, return drivers, cross-sell)

Provide reproducible DAX measures & modeling guidance so visuals always agree (no conflicting percentages)