Moon Walk - Coffee Shop - Brand Identity

Concept:

MOON WALK Coffee is more than just a café it’s an experience inspired by the legendary Michael Jackson and his iconic dance move. Every detail, from the ambiance to the aroma, is designed to make you feel the rhythm, the motion, and the magic of creativity.

Brand Personality:

Modern, bold, and rhythmic.

MOON WALK blends the energy of pop culture with the calm of moonlit nights creating a perfect harmony between music, movement, and taste.

Target Audience:

Young creatives, music lovers, and coffee enthusiasts who appreciate style, personality, and a sense of rhythm in everything they do.

Tone & Vibe:

Sleek • Artistic • Expressive • Uplifting

Mission:

To serve coffee that makes people feel alive — every sip a step, every moment a move.