Strategic Highlights
Profitability at Scale: Maintained sustained profitability, ensuring every dollar spent returned $3.62 in revenue.
Data-Driven Scaling: Strategically increased media investment in the final quarters, which successfully drove the highest revenue peaks, proving the campaign was scalable.
High-Volume Execution: Managed and optimized a budget to deliver nearly 100 million impressions and over 5.5 million video views, demonstrating expertise in large-scale media management.