Waggle Business Analysis Report

As a Business Intelligence Analyst, I developed a five-page Power BI dashboard for Waggle, a fictional pet tech startup. The goal was to compare performance metrics between two smart pet devices: Lapdog (for dogs) and Lapcat (prototype for cats). This report was designed to support strategic decision-making on whether to invest further in the Lapcat product line.

The dashboard answers key business questions from the CEO and product team—such as whether cats' activity levels increased, how satisfied users were compared to Lapdog owners, and how pet and family demographics differed. The dashboard followed strict brand guidelines and best design practices using the company’s visual assets.

It includes:

- 5 fully navigable report pages (Home, CEO Summary, Pet Details, Families Details, Drill-through Family Summary)

- Interactive slicers and filters

- Branded theme, custom icons, and navigation buttons

- A clear focus on storytelling with data, performance KPIs, and user behaviour analysi