Comprehensive Sales Performance Summary

This is a key business intelligence (BI) tool used to monitor and evaluate the overall sales performance of the organization. It focuses on revenue, transactions, customer behavior, and the geographical/product distribution of top sellers, aiding in understanding market dynamics and growth trends.

Key Performance Indicators (KPIs) at the Top:

Total Revenue: 8.30M

Total Transaction: 397.9K

Total Customers: 4.4K

AVG Order Value: 448

Growth Rate: 14%

Interactive filters for Country and Product.

Detailed Visualizations:

Top 5 Average of Revenue by Country: Shows the Netherlands leading significantly in average revenue.

Top Selling Products: A horizontal list showing product names and their generated revenue.

Sum of Revenue by Quarter and Country: A line chart showing a clear upward trend in revenue from Quarter 1 to Quarter 4, with comparative performance across countries.

Top 15 Product by Total Revenue: A bar chart showing "REGENCY C..." as the highest-grossing product.

Sum of Revenue by Month: This chart clearly demonstrates sales seasonality, where revenue declines early in the year and then rapidly surges from August/September to peak in December.

Extracted Skills:

Financial & Commercial Analysis: Tracking key metrics like revenue, transactions, and order value.

Geographical and Product Analysis: Identifying the most profitable markets and products for strategic focus.

Seasonal Trend Analysis: Identifying peak and trough periods to optimize inventory planning and marketing campaigns.

Data-Driven Decision Making: Using aggregated sales data to inform business strategy.