DOUBLE H | Versatile Logo & Corporate Packaging Design

This project involved creating a cohesive and versatile brand identity for Double H, a women's fashion brand specializing in modest, wide-leg statement outfits.

The Goal: To design a timeless logo that clearly illustrates the brand’s signature two-piece set while maintaining a clean, professional appeal for luxury packaging.

Design Strategy:

Iconic Logo: The logo functions as a technical flat sketch, displaying both the wide-leg pant and the accompanying short blouse. This visual strategy immediately communicates the product and its unique, elegant style.

Color Palette: Utilized a sophisticated palette of Deep Magenta/Burgundy and Pure White against a soft pink background to project femininity and luxury.

Packaging Application: Successfully applied the logo onto minimalist matte white packaging (shopping bag and box) to demonstrate versatility and preparedness for high-quality production across physical materials.

Outcome: A unified, upscale identity ready for immediate corporate and retail use.

Skills Used: Branding, Logo Design, Packaging Mockup, Technical Fashion Illustration, Color Consistency, and Layout Design.