ESSENTIA | Cinematic Cold Brew Coffee Ad Campaign

This project is a series of high-impact Social Media Ads designed for Essentia Cold Brew Coffee. The goal was to visually convey the coffee's rich flavor and potent energy through a cinematic, product-focused approach.

Design Strategy:

High Drama: Used a dark, moody background with high contrast to make the product stand out.

Focus on Ingredients: Integrated floating coffee beans and a liquid splash effect to communicate freshness and the concentration of the product.

Visual Hierarchy: Ensured the core message ("PURE CONCENTRATION, INSTANT ENERGY") is immediately visible and compelling to stop social media scrolling.

Final Deliverables: High-resolution ad visuals optimized for Instagram and Facebook.

Skills Used: Digital Product Photography, Compositing, Color Grading, Typography.