HAJAR: Minimalist Fashion Brand Identity & Packaging

HAJAR: Minimalist Fashion Brand Identity & Packaging

This project focused on developing a cohesive and feminine brand identity for HAJAR, a specialized fashion line for women's elegant, wide-leg fabric pants.

The Goal: To blend comfort and modesty with a high-end, contemporary aesthetic.

Design Assets Completed:

Logo Design: A clean line illustration featuring the brand's signature product—a wide-leg pant covered in a delicate fuchsia floral pattern—to serve as the primary brand mark. The logo immediately communicates the product's unique selling point.

Packaging Set: Developed a full, coordinated packaging suite:

Shopping Bag & Box: Matte white packaging for a clean, luxury feel.

Tissue Paper: Off-white paper with a scattered soft pink floral pattern for an elevated unboxing experience.

Cohesion: The final design ensures consistency, using a limited color palette (fuchsia, soft pink, white) to project a modern and elegant brand image.

Skills Used: Branding, Logo Design, Packaging Mockup, Color Theory, Digital Illustration.