Interactive Netflix Content Strategy Analysis Dashboard

This project is an in-depth, interactive dashboard analyzing the vast content library of Netflix. The primary goal is to dissect the platform's content strategy by visualizing key trends across genres, production locations, and the most prolific directors and cast members. This tool transforms raw data into actionable insights about what drives the Netflix catalog.

Key Features & Insights:

Content Mix Analysis: Provides a clear breakdown of content types, revealing that the library consists of 6,131 Movies (69.62%) and 2,676 TV Shows (30.38%), with a total of 8,807 titles analyzed.

Top Genre Identification: A bar chart ranks the most saturated genres on the platform , with "International Movies" , "Dramas" , and "Comedies" being the top three categories. This highlights Netflix's focus on global and universally popular content.

Geographic Production Footprint: A world map visualization illustrates the geographic distribution of content production , showcasing key regions like North America , Europe , and Asia that contribute to the Netflix catalog.

Key Talent Recognition: The dashboard identifies the most frequently featured talent on the platform through two distinct charts:

Top Directors: Ranks directors by the total number of titles they have directed, with Rajiv Chilaka leading the list.

Top Cast Members: Highlights the most prolific actors based on their number of appearances, with Vatsal Dubey having the most titles.

Tools Used:

This analytical tool was built using a modern business intelligence platform Power BI to process and visualize the data, making complex information accessible and easy to interpret.