High-Conversion SaaS Ad: Driving Free Trials (PAS Framework)

(Description)

Project: Facebook/LinkedIn ad copy for the SwiftLedger financial management software.

Focus: Used the Problem-Agitate-Solve (PAS) framework to convert overwhelmed small business owners into 30-day free trial sign-ups. The copy is results-oriented, focusing on the core benefit of saving time and reducing financial stress (not just product features). Demonstrates expertise in highly persuasive B2C communication