Instagram Reels Editing for Mousa El Helou – Green Syria Initiative

Project Overview

This project involved creating an Instagram Reels video for director Mousa El Helou, aiming to raise awareness and encourage people to contribute to making a Syrian city green again. The video combines storytelling, visual emotion, and impactful editing to communicate a strong social message in under 60 seconds.

The goal was to craft a concise yet visually engaging reel that inspires viewers to take action while maintaining cinematic aesthetics suitable for social media platforms.

My Role – Video Editor

As the video editor, I was responsible for:

Structuring the raw footage into a cohesive 60-second narrative.

Designing fast-paced, attention-grabbing cuts suitable for Reels.

Applying cinematic color grading to enhance the visual mood.

Integrating motion graphics and text to highlight key messages.

Sound design, including background music and audio effects, to evoke emotion.

Ensuring the final video met Instagram specifications for Reels.

Collaborating closely with the director to preserve the campaign’s vision.

Creative Focus

The reel emphasizes:

Social impact and awareness.

Emotional engagement through visual storytelling.

Optimized pacing for short-form social media content.

A strong call-to-action through visuals and text.

Tools Used

Adobe Premiere Pro

After Effects

Photoshop

Result

The final Instagram Reel successfully delivered a cinematic and engaging message that not only raised awareness but also inspired the audience to take part in the Green Syria initiative. The project highlights my ability to create high-impact social media content while preserving strong storytelling and professional production quality.