Shkhbata Store Marketing Strategy

Project Scope

Brand & Visual Design:

Crafted a consistent visual identity (color palette, typography, templates, ad creatives) to reflect the store’s tone and appeal to its audience.

Market & Competitor Research:

Conducted in-depth research to identify key competitors, analyze their strengths and weaknesses, study audience preferences, and highlight opportunities for differentiation.

Content Strategy:

Defined content pillars (products, lifestyle, behind-the-scenes, offers, UGC), proposed captions, CTAs, and hashtags, and created a detailed monthly content calendar.

Content Production & Editing:

Developed shot lists, provided production guidelines for product/lifestyle photos and videos, and handled editing using Photoshop, Lightroom, Premiere Pro, Filmora, and CapCut to ensure consistent, high-quality visuals.

Marketing & Media Buying Strategy:

Designed a paid media plan with audience segmentation, funnel-based campaigns (awareness → engagement → conversion), budget allocation, and creative recommendations to maximize ROI.

Performance Measurement:

Suggested key KPIs (CTR, CPA, ROAS, engagement, conversions), proposed weekly/monthly reporting formats, and recommended continuous A/B testing and optimization.