Steam Games Market Intelligence Dashboard | Power BI Data Analysis

steam Games Market Intelligence Dashboard

Interactive Power BI dashboard analyzing the Steam games market (1997–2019) to uncover trends in genres, developers, pricing, and player engagement, enabling data-driven business decisions.

Business Problem

Game publishers and developers often lack a clear understanding of which genres, pricing strategies, and developers drive the highest player engagement and ownership, making strategic business decisions difficult.

Objective

Develop an interactive Power BI dashboard to analyze Steam games, identify market trends, evaluate developer performance, and discover pricing and engagement patterns.

Dataset

Source: Public Steam Games Dataset

Size: 5,500+ Games

Features:

Genre

Developer

Publisher

Owners

Price

Playtime

Ratings & Reviews

Release Year

Tools & Technologies

Power BI

Power Query

DAX

Data Modeling

Project Workflow

Data Cleaning & Transformation

Data Modeling

KPI Development

Exploratory Data Analysis (EDA)

Interactive Dashboard Design

Business Insights & Recommendations

Pricing Dashboard

Key Insights

Action games generated the highest ownership.

RPG games achieved the highest average playtime.

Multiplayer games attracted significantly more players.

Games priced between $0–$10 performed best.

Education games received the highest average ratings.

Business Recommendations

Invest in Action and RPG genres.

Incorporate multiplayer features to increase engagement.

Keep pricing competitive within the $0–$10 range.

Explore niche genres to reduce market competition.

Business Impact

This dashboard helps publishers and developers make data-driven decisions regarding pricing, genre selection, marketing strategies, and product planning through interactive analytic