Campaign design for recycling

WITH WORLD RESOURCES FINITE, AND INCREASING PUBLIC AWARENESS OF THE HARMFUL EFFECTS OF OUR 'THROWAWAY

CULTURE', A MOVE TOWARDS WHAT'S KNOWN AS A CIRCULAR ECONOMY SEEMS A SENSIBLE OPTION. IN SHORT, THIS MEANS

MAKING PRODUCTS LAST LONGER, AND RECOVERING MATERIALS OR OTHER BENEFITS FROM THEM WHEN THEY CAN'T BE

FIXED,GENERATING ENERGY FROM WASTE - WHETHER THAT'S ELECTRICITY OR HEAT - THAT CAN THEN BE USED IN HOMES

AND BUSINESSES IS A LOGICAL PART OF THIS MOVE TOWARDS CIRCULAR THINKING.

MAKING A PRODUCT FROM RECYCLED MATERIALS ALMOST ALWAYS REQUIRES LESS ENERGY THAN IS REQUIRED TO MAKE THE

PRODUCT FROM NEW MATERIALS. FOR EXAMPLE, USING RECYCLED ALUMINUM CANS TO MAKE NEW ALUMINUM CANS USES

95% LESS ENERGY THAN USING BAUXITE ORE, THE RAW MATERIAL ALUMINUM IS MADE FROM.

SO I FOUNDED A PIONEERING ENTERPRISE DEDICATED TO HARNESSING THE POTENTIAL OF RECYCLED WASTE FOR GENERAT-

ING SUSTAINABLE, CLEAN ENERGY. OUR MISSION IS TO EMPOWER COMMUNITIES IN THEIR TRANSITION AWAY FROM FOSSIL

FUELS AND OUTDATED ENERGY RESOURCES, THEREBY CATALYZING A POSITIVE IMPACT ON THE ENVIRONMENT.