Data Analysis & Machine Learning to Decode Customer Behavior

Web-Based Transaction Analytics Dashboard

Solution: An intuitive R Shiny tool that automates transaction analysis, customer segmentation, and product affinity discovery.

Build: Processed 9,800+ transactions; implemented K-means clustering for demographics and Apriori/Eclat algorithms for 40,000+ association rules.

Impact: Delivered data-driven insights on customer segments and product relationships, enabling targeted marketing and sales strategies.