BOTANICA

Brand Name: BOTANICA

Overview:

BOTANICA is a modern, versatile café designed to be a vibrant social and professional hub for Egypt’s youth and young adults. The space combines the warmth of a neighborhood café with the functionality of a co-working lounge and the energy of a casual gaming spot — all under one roof.

Target Audience:

Young people aged 15 to 40 years, including:

High school and university students

Young professionals and freelancers

Entrepreneurs and business people

Social groups and gamers

Core Offerings:

All kinds of drinks – hot, cold, artisanal, and trending beverages

Baked goods & light snacks – fresh pastries, cookies, sandwiches, etc.

Study-friendly spaces – calm corners with charging outlets and Wi-Fi

Business zones – quiet, semi-private areas for meetings or work

PlayStation areas – for gaming and hanging out with friends

Brand Personality:

Vibrant & Youthful – always in tune with trends and the younger generation’s lifestyle

Welcoming & Comfortable – a second home for students and young professionals

Modern & Versatile – adaptable spaces that transition from coffee breaks to gaming sessions to business meetings

Creative & Natural – inspired by greenery and fresh environments, offering a creative and relaxing atmosphere

Visual Identity Suggestions:

A nature-inspired color palette (greens, earthy tones, off-whites)

Minimalist and clean design language with cozy elements

Use of indoor plants and natural wood textures to enhance ambiance

Dynamic signage or icons to indicate study zones, business spaces, and gaming areas

Positioning Statement:

“BOTANICA – Where ideas brew, games play, and moments grow.”

A café that blends taste, productivity, and play into one creative and energizing space for today’s generation.