Sales Performance Dashboard

The goal of this project was to design an interactive and dynamic dashboard that enables business decision-makers to monitor global sales performance, track profitability, and identify top-performing segments, categories, and products. The report allows for deep insights into customer behavior, order patterns, and regional performance.

---

Key insights provided by the dashboard:

Total Sales: 501K

Total Profit: 39.7K

Profit Margin: 8%

Total Customers: 629

Total Orders: 1175

Average Discount: 0.24

Average Shipping Days: 4

---

Visual elements include:

Bar Chart: Showing sales distribution across customer segments (Consumer, Corporate, Home Office).

Combo Chart: Highlighting top 10 products by total sales and profit

Line Chart: Displaying monthly sales and profit trends over time

Pie Chart: Comparing total cost versus total profit

Map Visualization: Showing geographic sales and profit distribution by state.

Bar Charts: Analyzing sales and profit by category and sub-category