E-Commerce report

This eCommerce project leverages Power BI and DAX to deliver comprehensive data insights and performance tracking. It integrates sales, customer, and product data to create dynamic visuals that highlight key trends and business metrics.

The project uses DAX measures to calculate essential KPIs such as total sales and total order value These KPIs are visualized through interactive charts and dashboards that facilitate quick decision-making.

With rich Power BI visuals like slicers, bar charts, and trend lines, the project enables stakeholders to monitor sales performance, track customer behavior, and analyze product profitability in real time. It also features drill-down capabilities for deeper data analysis and actionable insights tailored to eCommerce growth optimization.