Customer Analytics & RFM Segmentation - Behavioral Analysis System

An advanced customer analytics platform implementing RFM (Recency, Frequency, Monetary) analysis for customer segmentation and lifetime value optimization. This project showcases sophisticated customer behavior modeling and predictive analytics capabilities.

Key Features:

Comprehensive analysis of 1,000+ customer profiles with demographic segmentation

Advanced RFM analysis with automated customer scoring (1-5 scale)

Customer value segmentation (Champions, Loyal Customers, At Risk, New Customers)

Acquisition channel performance analysis and ROI calculation

Customer lifetime value prediction modeling

Behavioral pattern analysis and purchasing trend identification

Automated customer retention risk scoring

The system incorporates machine learning principles for customer segmentation, predictive modeling for churn analysis, and advanced statistical methods for customer value optimization. All analysis provides actionable insights for marketing strategy and customer retention programs.