Doctor’s Clinic: 2,288 Patient Leads + 19.5M Impressions in 6 Months

Case Study: Doctor’s Clinic – Meta Ads & Google Ads (6 Months)

Headline

“Doctor’s Clinic: 2,288 Patient Leads + 19.5M Impressions in 6 Months”

1. Client Overview

A multi-specialty doctor’s clinic aiming to:

Drive patient inquiries & booked appointments.

Build strong local awareness & trust.

Optimize digital ad spend for measurable ROI.

2. Campaign Timeline

Google Ads: Mar 01, 2025 – Aug 31, 2025 (6 months active)

Meta Ads: Mar 1, 2025 – Aug 31, 2025 (6 months active)

→ From March–August, both platforms worked in tandem, powering a full-funnel growth strategy.

3. Strategy

Google Ads (Bottom-Funnel)

Search & Performance Max targeting high-intent treatment queries.

Captured ready-to-book patients.

Meta Ads (Top + Mid-Funnel)

Awareness & engagement campaigns for scale.

Messaging campaigns driving conversations.

Retargeting audiences, later converting via Google.

4. Results

Storyline: By pairing Meta’s mass reach with Google’s conversion power, the clinic scaled both awareness and new patient appointments efficiently.

Google Ads (Dec–Aug)

MetricResult

SpendEGP 248,145

Clicks12,777

Leads (Conversions)2,288

Conversion Rate (CVR)17.9% (vs. healthcare avg. 5–7%)

Avg. Cost per Lead (CPL)EGP 108.5

Insight: Google drove high-intent leads, converting at nearly 3x industry benchmarks.

Meta Ads (Mar–Aug)

MetricResult

SpendEGP 410,029

Reach5.9M unique people

Impressions19.5M

Conversations (Inquiries)~2,500 → EGP 164 each

Engagements (likes, video views, clicks)2.8M+ → EGP 0.15 each

Clarification: The EGP 0.15 reflects general engagements (likes, views, interactions), while the EGP 164 reflects high-value conversations/inquiries. This distinction shows Meta’s dual role: scale for awareness + mid-funnel lead nurturing.

5. Business Impact & ROI

Google Leads → Patients: Of 2,288 leads, ~43% converted = ~985 patients.

Revenue Impact: With avg. treatment ≈ EGP 3,000, revenue ≈ EGP 2.95M.

ROI: ~7.2x ad spend across Google & Meta.

6. Funnel View

Meta (Top Funnel): Awareness & Engagement at scale.

Meta (Mid Funnel): ~2,500 Conversations (warming patients).

Google (Bottom Funnel): Captured intent → Converted to booked appointments.

️ Patients often began with Meta (conversation) before booking later via Google Search, effectively reducing Google’s CPL over time.

7. Key Takeaways

2,288 high-quality patient leads via Google Ads (EGP 108 CPL).

~2,500 conversations nurtured by Meta campaigns.

2.8M+ engagements at only EGP 0.15 each building brand trust.

19.5M impressions / 5.9M reach expanded local awareness.

7x ROI, proving the value of full-funnel paid marketing.